What are the best-selling smartphones in the world? - Al-Ittihad newspaper

Dubai (Union) Total global sales of smartphones to the end user reached 328.8 million units during the second quarter of 2021, an increase of 10.8% year-on-year, according to global studies and research firm Gartner. Despite the constraints experienced by supply levels due to the spread of the Corona epidemic, and the related disruptions at the level of production, and shortages in components, global sales of mobile phones grew by 10.2%.

The fifth generation

"Strict quarantine orders and factory closures in India and Vietnam due to the spread of the second wave of the Corona virus, along with closures in retail businesses, and restrictions on online deliveries," said Anshul Gupta, research director at Gartner. Negatively on smartphone sales in the second quarter after a strong start in early 2021. However, regions with widespread 5G networks witnessed strong demand for smartphones that support these networks, as well as these regions becoming growth drivers for sales leading smartphone vendors.

According to “Gartner”, Samsung expanded its product range of smartphones that support 5G networks at low and medium prices, in order to target growth opportunities in the 5G network sectors during the second quarter of 2021. The company also maintained the first position among the best Five companies selling smartphones globally. Although the company maintained its leadership in the smartphone market, its sales growth declined year-on-year due to supply constraints and production disruptions.

Xiaomi overthrows Apple

Sales of Xiaomi smartphones surpassed those of Apple Inc. worldwide during the second quarter, making Xiaomi the second for the first time in its history. Xiaomi recorded an 80.5% growth in smartphone sales due to its strong online presence and rapid expansion into global markets outside the Asia Pacific region, supported by strong investment in retail channels and partnerships with CSPs. Apple's sales grew 28.3% year-on-year, and its market share increased 2.1% year-on-year.

In this context, Gupta said: “Demand for the iPhone 12 phones continued to be strong in markets that support the fifth generation of networks, and the intense promotions of the Apple iPhone 11 series of smartphones fueled the company’s growth in the most affordable category of phones.” big".

Sales of other Chinese smartphone companies, "Oppo" and "Vivo", grew by 42.4% and 41.6%, respectively, in the second quarter of 2021. What boosted the growth of OPPO sales is the company's approach to providing smartphones in the mid-range category. Low prices, wider distribution networks and aggressive marketing campaigns in Western Europe. While vivo continues to strengthen its presence in markets outside the Asia-Pacific region, with an initial focus on EMEA markets.

strong demand

Gupta said: “The strong demand for smartphones continued in the second quarter of 2021, as buyers preferred to own phones with high specifications and get a better user experience. The strong demand for smartphones that started in 2020 continues to be an additional advantage for companies Selling global smartphones during 2021.