The secret of the high prices of "Rolex" watches .. One equals the price of Mercedes Maybach

Rolex watches are one of the luxury goods that the wealthy boast of acquiring, as a sign of luxury and good taste.

The famous brand, which is offered in the market 800 thousand pieces of which each year, is limited to the wealthy category because of its high price, whether it is still new or used.

For example, the "Rolex Oyster Perpetual Lady Date" watch, it belongs to the low -price category of the Swiss company, where it is shown at 3310 dollars.

While the Rolex Air-ing model is a medium-price watch and is $ 10060, while the Jack Nicklaus Rolex Day-Date is a price of 1.22 million dollars, while the price of a car with super capabilities, such as Maibach S -Class, the most luxurious from Mercedes, is only more than 200 thousand dollars..

Reasons for the high prices of Rolex watches

The question remains here why we find an hour whose value is higher than a luxury car, with the demand for its purchase among the wealthy,

The "Entisting Engining" website has determined 4 reasons behind the high price of Rolex hours, foremost of which is the great design that requires a high -level work team, and then exorbitant salaries.

The design process also requires monitoring huge financial allocations for research and development laboratories, which work to develop more efficient manufacturing methods, and reach innovative new technologies, in addition to using electronic microscopes, which are very sensitive equipment equipped to deal with the fine parts of Rolex hours.

The second factor is the details of the manufacturing of watches, as Rolex products are mostly assembled manually, which coincides with the completion of these operations inside Switzerland, which is famous for the cost of manpower,

The manufacturing process is more expensive for mechanical watches compared to normal hours, due to the small size of most parts of the hour, which increases the possibility of errors during the assembly and manufacturing process.

The report indicates that there is another reason for the high prices for Rolex watches, which is the use of expensive materials such as white gold in the manufacture of the watch ports, providing the watch engine with precious stones, making numbers from platinum, and using stainless "904 L" steel..

As for the last reason, it lies in the quality and high efficiency that can be matched by any other hour, which guarantees that the watch retains its value when the sale..